Why People Choose Less Over Other Soft Drinks and Beverages

It's a fact; in blind taste tests, people choose Less by a margin of 3:1 over other soft drinks. Here are the top 10 reasons (in order) why people want Less in their lives.

• Less just tastes better.
• Less has fewer calories than other soft drinks.
• Less uses ingredients that are all natural; nothing artificial is ever used.
• People enjoy the light, refreshing carbonation of Less products.
• Less has such a variety of flavors that are not available with most other brands.
• Less costs a little more, but people feel it's worth it.
• Parents like Less because it's a more healthful drink than the national brand soft drinks.
• Everyone loves Less!.
• Less comes in a four-pack as well as an eight-pack.
• People love our commercials.

People didn't often mention our bottle design or our easy-to-read informational bottle labels, but we love our consumer-friendly bottle, too. Less has NIL.