Course syllabus (pdf)

 Research of an eBusiness or an eBusiness  Entrepreneur Presentation

 Individual eBusiness class presentations(pdf)

 Group Term Project Instructions.(pdf)


Lecture Week 1

Hobbes' Internet Timeline

How the Web Was Won

Lecture Week 1 (part 2)

The e-business value chain
eBusiness modules
The e-business value chain(Research Report)
Top 10 dot-com flops(CNET.com)
Business Model
Revenue Model.
Doing a SWOT Analysis for Your eBusiness Marketing Plan

Lecture Week 2

Universal Resource Locator (URL)
Router based architecture
Web page organization structure
Google Analytics
Google Analytics How To
Bounce Rate
http://whatismyipaddress.com/
Find IP address
My IP address
TechCrunch50 2009 Conference(2009 new companies)
E-Commerce Quiz

Domain Information

The following sites provide information on domain name registration.

ICANN--
The Internet corporation for
assigned names and numbers
http://www.icann.org/

InterNIC--
Information regarding
Internet domain name registration
http://www.internic.net/

Register.com--Register a domain name
http://www.register.com

Unclaimed Domains

Domain Notes--
Domain resources
http://www.channelseven.com/

US Patent and Trademark Office
http://www.uspto.gov/

Lecture Week 3
Key Terms (pdf)
entrepreneur.com Business Plans
1. From Bridesmaid to eBusiness
2.From Bridesmaid to eBusiness

10 Questions Before Starting a New Web Project

1. Business Plan(video)

2. Business Plan (video)

Lecture: Products, Inventory, and FulfillmentDeciding what to sell, how much to charge, and how to get products to customers

Lecture Week 4
4 C's versus the 4 P's of Marketing
Marketing Mix
Marketing’s Four P’s: First Steps for New Entrepreneurs
Marketing on the web(PP presentation)
The Turkey Principlearticle
Gartner Group Research
Key Terms in Marketing 

Search Engine Optimization (SEO) presentation by Yehuda Jacobowitz

Social media giving small firms a boost

Social media and marketing

Can Hated Design Elements Be Made to Work?

1. Doing Business Online: Can Your
Company Be Sued In Other States Or Countries?
2. The Entrepreneur’s Guide to
Doing Business Online
Geolocation software

1.Business Incubators
2. National Business Incubation Association
3. The Office of Small Business Development Centers (SBDC)

http://www.goldenseeds.com/Entrepreneurs/Resources.aspx

Lecture Week 5
1.TRUSTe® privacy seals
2. WebTrustand SysTrust
licensing
3. http://www.copyright.gov/
4. The United States Patent and Trademark Office
5. Glossary
6. Shopping Carts

7. Understanding Copyright Law and Exclusive Rights

Auction Sites for Consumers

The following is a sample of consumer websites.
English auctions are descending price auctions; with Dutch auctions, bidding starts at a high price and keeps dropping until someone accepts the price.

Ebay http://www.ebay.com/
Yahoo Auctions
http://auctions.yahoo.com/
Ubid
http://www.ubid.com/
Egghead.com
http://www.egghead.com

Klik-Klok Productions--
One of a few sites that uses an online Dutch Auction
http://www.klik-klok.com

Auction Sites for Businesses

Some important sites for learning about B2B auction sites.

Bocat--Guide to the best B2B sites
http://www.bocat.com/
800mph--Links to numerous auction sites
http://800mph.com/links.html
Freemarkets.com--Major B2B auction site
http://freemarkets.com/
COVISINT --Trading exchange supported by major
automobile manufacturers
http://us.covisint.com
Dovebid--A leader in B2B capital asset auctions
http://dovebid.com/
Tradeout--Leading online marketplace for buying and
selling excess inventory and idle assets
http://www.tradeout.com/
Buyers.gov--U.S. Government site created for
electronic procurement from business
http://www.buyers.gov/
Bidline.com--Publishes government bids from all over the world
http://www.bidline.com/govcon.html

Presentation
Presentation
Marketing & advertising library
Marketing eBusiness
Google Can't Search Its Own Documents
Marketing
Marketing pdf

Marketing and Selling on the Web

Sell it on the Web http://sellitontheweb.com/
E-Commerce 101 -- How to set up a Web store
http://sellitontheweb.com/ezine/webstore101.shtml
Storefront Hosting From Yahoo
http://store.yahoo.com
Storefront Hosting from Merchandizer
http://www.merchandizer.com
Bigstep.com -- Build your business on the Web
http://www.bigstep.com/
About.com --Web Marketing
Onvia.com--Small business exchange for
buying and selling services
http://www.onvia.com/
Wilson Web Marketing Information Center-
-Links to thousands of articles on effective Web marketing
http://wilsonweb.com/webmarket/

eCommerce Presentation
eCommerce video

Lecture Week 7
Lecture Legal, Ethical, and Tax Issues

COPPA - Children's Online Privacy Protection Act

Online Payments and Shopping Carts
ePayments

how are firms selling items for small amounts, say for less than $1, on the Internet.

Another major concern is security.

ePaynews.com

ePayment Links from eLibrary--
Vast collection of useful links

Links Relative to Smart Cards
and Electronic Payment Systems

Digital Currencies--
from Telecom Information Resources
on the Internet

PayPal-
http://www.paypal.com/

eCash Technologies
http://www.digicash.com

Microsoft Passport
http://www.passport.com/

Virtual Wallet from Visa

Smart Card Resource Center
http://www.smart-card.com/
Web ATM
http://www.webatm.com/

Cybercash
http://www.cybercash.com/

Summary of E-Commerce
and digital signature legislation

Secure Electronic Transactions (SET)
from MasterCard

Introduction to Cryptography--
Includes discussion of
digital certificates and digital signatures
http://www.pgpi.org/doc/pgpintro

Lecture Week 8
Lecture Week 8
Web server Hardware and Software

Introduction to DataBases

Lecture Week 9

Clickstream (data collection)
Communicating in Cyberspace
Designing the User Experience

Lecture Week 10
PP

How can I identify a phishing web site?
Internet Privacy and Trust Assurance

Privacy is an important issue in ebusiness

PrivaGate.com--
Internet Privacy Gateway provides
links to numerous sites dealing
with Internet privacy, trust,
and e-Commerce assurance
http://privagate.com/

VeriSign --
Internet trust services
http://www.verisign.com/

TRUSTe--
Major privacy seal on the Internet
http://www.truste.org

eCommerce Law Links from eLibrary

PrivacyX.com
https://www.privacyx.com/

Lecture Week 11
Lecture 12

Class Video

PRE-POST TESTS

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